SOCIAL MEDIA & YOUR CAREER // CIU BLOGS // WEEK 6

The final blog! This week’s blog will be all about social media and your career. As a graphic designer it is important to uphold a steady online presence as a majority of my clients will be sourced from online services. The lecture talked about the importance of keeping both a professional identity while also updating regularly without being a “spambot”.

So far, I’ve already created myself a Facebook account, a Loop account and a behance account.

Screen Shot 2015-10-30 at 3.34.46 pm

On my Facebook page, I have achieved 61 likes since October 1st.

For me, my online presence is a mix of collaborating with fans and also building an online portfolio. This can also be seen in the industry already as people use platforms like behance to display their portfolios. Others also use their own websites that they’ve built. This ties into my next CIU assignment as we have to build our own online portfolio and will feed me some inspiration.

Some of my favourite online portfolios are:

  1. Odd Bee
  2. The Geek Designer
  3. Clever Birds

This is important for job interviews and gaining a clientele if I were to do freelance work.

SOCIAL MEDIA & YOUR CAREER // CIU BLOGS // WEEK 6

SECRET INTERVIEW TECHNIQUES // CIU BLOGS // WEEK 4

Everyone in their life will at some point have to go through the process of having a job interview. This week in CIU we learned about the secret interview techniques that we may see as we go off to find jobs in our disciplines. We also had a role play process in which we spilt up into groups to test out some sneaky questions that we may come into contact with.  Some of these questions include:

  • Why is there fuzz on a tennis ball?
  • How many times does a clock’s hands overlap in a day?
  • Design a mobile for a blind person.
  • Design a TV remote control with two buttons.

My answers to these questions were as followed:

  • Why is there fuzz on a tennis ball?
    • Perhaps it is something to do with the aerodynamics of the ball from when it is hit with the racket and bounced around the court. 
  • How many times does a clock’s hands overlap in a day?
    • I feel as if the answer is 24 if we are are being specific about all three of the clock hands overlapping at once. 
  • Design a mobile for a blind person.
    • It would have a system similar to Siri for the person to navigate through the phone. It would be designed like the old Web Slider design but with braille on the keyboard to the person can type their text messages or for searching purposes. 

image

(above: Web Slider)

  • Design a TV remote control with two buttons.
    • It would work similarly to a smartphone, with one button to activate the touch screen and the second to turn the TV on and off. The main function of the remote will come from the touch screen. 

What I found interesting about these questions that we were given is that they were sourced from Microsoft who use these questions to interview potential designer employees. As a designer I feel like I will have to face questions like these in order to pass the interview. I like these questions opposed to the standard interview questions as it gives you a chance to show your potential to the interviewer and give you a better chance at getting the job. It also gives you a chance to showcase your personality and quick thinking skills.

SECRET INTERVIEW TECHNIQUES // CIU BLOGS // WEEK 4

COPYRIGHT & CONTRACTS // CIU BLOGS // WEEK 3

Welcome back to my blog! This is a little late but I’m hoping that it will be super interesting! This week we were talking about the importance of copyrights and contracts. As a designer, this is incredibly important to me as there will always be copyright issues with fonts, photos and even design styles. Some things that I found particularly interesting not only from the lecture but from our class discussion was that there are different sub sections of copyright. For example, there are creative commons that artists can place on their property. Also, there is intellectual property for creatives to place upon their ideas.

Something that came up in the discussion part of our class was the copyright that was attached to the music industry. I had shared the story of the newlyweds that lost the audio to their wedding reception due to the copyrighted Taylor Swift music in the background. An article about it can be found here.

Leading on from that, I began to think about the use of music in various dance concerts and competitions that I used to be a part of. Recently I attended my sisters school dance concert. During this concert, I found multiple cases of copyright infringements, the main ones being not consented use of music, the use of copyrighted music in videos and also using choreography that was not given permission to be used. They used sections from this video (00:45-1:00). This choreography is classed as intellectual property to the choreographer and the students who appropriated the choreography could get in a lot of trouble.

Also, with this video even though they’ve credited Rhianna in the description of the video, this video could also be taken down for copyrighted content.

This relates to me as there could be many copyright infringements that I could accidentally step upon such as copyrighted images, fonts and even intellectual property of a certain design style. Learning about having things like creative commons (cc) license on pieces of work will help me in the future for choosing things like photos and fonts.

COPYRIGHT & CONTRACTS // CIU BLOGS // WEEK 3

CREATOCON // PRODUCTION 1 BLOG // WEEK 4 & 5

I’ve missed a week but I’m back! These past two weeks in the production class have been busy. Last week the group and I finished our product plan and began working on our style guide for the festival. We also began to work on some brochure ideas and started brainstorming ideas for the poster. Unfortunately Sam has been very ill and Steven and I have had to work with him as he is absent from the university.

By Monday of week 5 we had completed our style guide and had begun work on our brochure. However, Tuesday of week 5 we had the gallery walk. The gallery walk is when all of the groups in production 1 print out whatever work they have completed and stick it up to a wall in the classroom. Then, students from other classes come in and place sticky notes with comments written on them with comments about our work. This is so the groups can refine their work before the final product due date.

Our feedback was conflicting as we didn’t have much to work with compared to the other groups in the class. For example, we were told our colour scheme was great from one commenter and from another we were told that it looked like Hungry Jacks or McDonalds when used in the logo.

oldlogo

Some other feedback we got was to change the colour scheme as the yellow wasn’t bright enough. Therefore, we experimented and came up with our new colour scheme:

Screen Shot 2015-10-21 at 10.54.38 am

The red has stayed the same, the yellow has been brightened, there was an addition of purple to add more creative vibes into the mix and also the greyscale modes for definition.

With these new factors, we have developed our new logo that we will adapt in our designs.

NEWLOGO

For the remainder of this week, we plan to update our style guide and brochure so that next week we can move on to working on our other pieces of collateral.

CREATOCON // PRODUCTION 1 BLOG // WEEK 4 & 5

Your Income & Your Art // CIU Blogs // Week 2

This week in CIU we discussed the lecture which was all about Your Income & Your Art. We split up into groups to discuss various pros and cons of different income types. In my group we were given these types of income:

  • Employee
  • Consumer sales
  • Running own studio/company
  • Crowd funding
  • Day job

Once we had found the pros and cons of all of these, we compared two of them and shared them with the class. Here is what we compared:

Employee Pros

  • Don’t have to worry about how the company runs – just have to do your part
  •  Fixed pay
  • Paid leave
  • Insurance coverage/ benefits
  • Guaranteed work (depending on discipline)
  • Job security
  • Covered for copyright infringements

Employee Cons 

  • Have to do as you’re told
  • Have to follow set design task
  • Look for employment
  • Don’t choose who you get to work with
  • Set hours

Running your own studio/company Pros

  • You are your own boss
  • Get to choose your jobs
  • Don’t have to work in an office
  • Make own money
  • Choose own working hours
  • Choose who you work with
  • Build a successful business

Running your own studio/company Cons

  • No steady supply of income
  • Long hours
  • More work
  • Not covered with insurance
  • Not covered with copyright protection

With these things in mind, I feel that it depends on your discipline to what you wish to choose when comparing employment with a company versus running your own company. From my experience I feel as if working for an already established company is better as personally I’ve seen my father work with both and he now works more hours, more days of the week now that he owns his own business compared to when he worked for a company.

In the design world, many people feel as if working for an agency are pretty equal to each other. In once case, Jacob Cass from Carrot Creative in New York compares his time working for an agency and his time freelancing. In the article which he wrote here, he compares things such as his workload, the rewards and the “fun” factor. What I take away from his article is that it can be equal working with an agency and doing freelance however from what he said, I would rather work with an agency.

Your Income & Your Art // CIU Blogs // Week 2

Cultural Festival // Production 1 Blog // Week 3

Week 3 of Production 1 so far has been a roller coaster ride. As Monday was the Labor Day holiday we missed out on class, therefore on Tuesday we were given a brief to create a cultural festival. My team consists of Sam, Steven and I and our cultural festival is called CreatoCon.

CreatoCon is a convention dedicated to creatives online. Some types of creatives that would be attending are:

  • YouTubers’
  • Viners’
  • Artists(Redbubble, Society 6, Etsy, Deviant Art, etc.}
  • Musicians (Soundcloud, etc.)
  • Filmakers (Vimeo, etc.)
  • Writers (Independent Writers)

It would be held on December 15th & 16th 2016 at the Sydney Entertainment Center. We chose this date as it is in the middle of school holidays and close to Christmas. We also organised some ticket prices:

  • Day Pass – $80 (Standard access for one day of the Convention)
  • Standard Pass – $150 (Standard access for both days of the Convention)
  • Premium Pass – $200 (Access to more of convention, priority queuing and gift card of $50 to use at stalls)
  • Ultimate Pass – $450 (Access to backstage to meet content creators, priority queuing and receive a gift pack including a $75 gift card and more)

These ticket prices were based off the VidCon tickets as it is a similar event, however we changed some of the prices.

At the convention, there would be different events and activities for fans and such alike to do. Such as:

  • Youtube Stage (featuring popular youtubers in a show, varies per youtuber)
  • Shopping Stalls( specifically for merchandise, artists, and writers)
  • Panels for different disciplines
  • Screenings of independent films
  • Small music festival featuring various up and coming artists
  • Art Sessions/ Tutorials form artists in specific fields
  • Find a Viner
  • Viner (Viners are scattered around the convention you get a prize such as being in a vine with them)
  • Writers Circle (For song writers, screen writers, lyricists etc.)

The target audience that we came up with are fans of the artists and also outside content creators and art enthusiasts. Traditionally young people of all genders from the 14-25 years old. All would be middle to high socioeconomic class from Australia.

Our target audience for the creators we wish to attract are well known creators from all over the world, however mainly targeting those in North America, Europe and Australia. We would attract them to the even by:

  • Offering potential larger amount of new followers/subscribers/ likers etc.
  • Growth in popularity
  • A flat rate payment for their time at the convention
  • Basic expensive paid (flights, hotel, travel etc.)

We also acknowledged the competitors that we would be up against. In Australia the main competitors are “Oz Comic Con” and “Supernova”. However these are more focused on TV Shows and Movies, whereas our festival is focussed on content creators with an online presence. There are other festivals of this type held in America such as “VidCon”, “Playlist Live” and “PAX”.

As well as some other research, we identified our unique selling points. They are:

  • Exclusive content
  • Project reveals from creators
  • Networking
  • Fan/ Creator interaction
  • Held in a great location at a great time

Our scope for this assignment are:

Deliverables:

  • Style Guide
  • Logo
  • 1x A3 Poster
  • 1x A6 Brochure (12 Pages)
  • Digital Media collateral
    •  Pop up ad
    • Youtube banner
    • Sidebar for website
    • Snapchat anchor point
  • 1x T-Shirt

Desirables

  • More Collateral
    • Wristbands
    • Ticket
    • Balloons
    • Bus Ads
  • Video Advertisements for YouTube, Twitter and Facebook

Out of Scope

  • A fully functional website
  • Printing of any media
  • Uploading of any official digital media

On top of these things, we have created our colour scheme and a rough idea for our event logo.

colour scheme

Capture Capture6 Capture5 Capture7

Cultural Festival // Production 1 Blog // Week 3

Update Blog // Personal Achievements // #1

Personal Achievements that I’ve completed so far this trimester:

  • Finish my first ever Production 1 assignment
  • Possible get my first ever design job

Just elaborating on the second point:

There is a YouTuber based in Vancouver who is currently asking for support via a Patreon page. As I am a fan, I pledged $12 a month to help support him. However since I am a full time university student and need all the money I need, I messaged the YouTuber (xBayani) about possibly doing a design job… and he replied!

Screen Shot 2015-10-01 at 1.40.29 pm

(The messages are read from the bottom up)

I sent my reply and will soon be linking him to a completed portfolio. I’m so excited!

Update Blog // Personal Achievements // #1