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First thing after I received the brief I created a pinterest board with some inspiration (see above). After gathering some inspiration I created a survey for my target audience – the tech team – to fill out over the Easter Holidays. Check out the link to it here. After gathering the responses to this short survey, I then began to create my project plan, style guide, time sheet, planner & began sourcing quotes and art styles.

The art style that I have chosen to theme my posters after is art deco as one of the tech team requested it and the other members had no preference to other styles. With this, I began to find inspiration for the art deco look and ended up coming across this tutorial on how to make an art deco/ great gatsby inspired pattern.


This is the outcome of the tutorial that I created. It was made with a combination of Illustrator and Photoshop. It was really fun and easy to make. After finishing this, I began to create the first draft for one of the posters.


With this, I plan to re-create it with the proper bleed, margins and printer settings through InDesign. I have not yet had a second meeting with the tech team but I plan on organizing one for this week before the due date.




Pre Press #1: Black & White Reproduction

In the first half of the lecture we learnt a lot about black and white reproduction in printing. We covered a lot of topics including half-tone, PPI, DPI, LPI, paper quality and dot gain. Additionally we learned about coated and uncoated paper, the amount of dot gain in newspapers & magazines, the resolution formula, linework resolutions, dot loss, screening types and ink density. Overall in this lecture I had written 4 pages of notes but I will try and condense what I learned with some quick summaries.

  • Half-Tone: made to produce a photograph in printed media, the dots are called “cells”.
  • PPI: Pixels per inch. Related to only screen resolutions and range from 72PPI (low resolution to 300PP1 (high resolution).
  • DPI: Dots per inch. Related to half-tone and other prints made from dots.
  • LPI: Lines per inch. Amount of lines of dots per inch. Can range from 40LPI (low quality) to 100+LPI (high quality). LPI is dependent on paper quality (e.g. coated paper absorbs less ink and doesn’t spread -> higher LPI)
  • Dot Gain: the absorption of the dot during printing (mainly on uncoated paper). 50% screen -> 70% prints. It can make an image come out darker
  • Resolution Formula:  2 x LPI = PPI. Newspapers = 85LPI , Magazines = 120LPI. Therefore for a magazine it would be 2 x 120 = 240PPI. 
  • Line Work Resolution: All line work images at 1200PPI in greyscale. 
  • Dot Loss: Cell is so small it disappears during press. 
  • Screening Types: AM = Amplitude Modulation. FM = Frequency Modulation (randomly scattered dots)
  • Ink Density: total amount of ink in one area of the page. Too much ink can cause paper to go  see through.

Pre Press #2: Colour Reproduction (incl. Pantone)

Much like pre press #1 I wrote a couple of pages worth of notes on topics such as RGB, CMYK, colour separation, colour settings, rich blacks & Pantone colours. Here are their summaries.

  • RGB: red, green & blue (primary). Can be mixed into CMYK (secondaries). Additive colours. 
  • CMYK: cyan, magenta, yellow & black (primary). Can be mixed into RGB (secondaries) as well an an impure black. Subtractive colour. 
  • Colour Separation: the colour channels. Y -> M -> C -> K. Lightest colour first when printing. 
  • Rosette: half-tone images printed in a correct style creates rosette.
  • Moire: patterns and lines showing up in an image (incorrectly printed) 
  • Colour Settings: FOGRA 39 ICC Profile. Europe Pre Press 3. RGB Adobe. ALWAYS CHECK WITH PRINTER BEFORE CREATING SETTINGS. 
  • Rich Black: C: 60 M:40 Y:40 K:100 -> will give you pure black during printing.
  • Rich Black Text: C:0 M:0 Y:0 K:100 -> for text only
  • Pantone: comes in two charts (coated and uncoated). CMYK based. Don’t mix coated and uncoated. 


Fruit patterns:

Cherry PatternCitrus patternWatermelon pattern

These are one of the first things I began working on when we were given the assignment. I completed all of these in illustrator as it was easier to both draw the fruits and create the patterns. I began with just creating as many fruits as I could and then stemming variations off of those so I could find a shape that would make a great pattern.


[Early variations]

Geometric text:


Font: Adamas 

For this I brought the font into illustrator and coloured each letter in colours inspired by fruits.

F = Apple

R= Pineapple

U= Blueberry

I= Lemon/Banana etc.

T= Grapes




2nd studio session with Paul:


In this studio session with Paul we learned how to use two sets of lights when photographing people & also how to photograph merchandise. This was really cool to learn about as its something I want to do in the future.

Weekend shoot:

On Saturday I booked the studio as well as the lighting kit. I brought in my two sisters and had them have fruit themed make up for me to use as one of my photography items. The day turned out great and I got a lot of shots completed. As well as the portraits I also managed to photograph some of my analogue works that I have completed.




I’ve been experimenting with watercolour for weeks now and I’m happy with the results that are coming out of it. I began with experimenting with just painting fruit without adding a lot of water. After this point I began to experiment with the amount of water I could add as well as what techniques I could use it with.

I began trying to draw a shape in white crayon/oil pastel then painting over it with a thin consistency of paint. This worked better with the crayon as I could get thinner lines and have more detail in the painting. The oil pastel would be good to use large scale but I found that the crayon worked better on a smaller scale.

After this I decided to experiment with splattering the watercolour onto a canvas and use some masking tape to create a shadow of a fruit on the canvas. The splattering worked when using adjacent colours, however the masking tape isn’t made to work well with water so the paint  bled through the tape.

I also began experimenting with blending colours while the page was still wet. I liked how the effect turned out with leaves however this is something I will have to work further on.