LO5 // DGD220

I have been working on multiple projects to demonstrate design principles across different products. These are all in different stages of production.

These projects are:

  • Factsheets and brochure for ‘The Wallace Academy’ dance studio
  • Website for Kitchen Evolution
  • Newsletter template for Internal Government Department team
  • Independent Business Card design
  • Personal branding

When working on these various projects, I adopt an informal SCRUM process which covers

  • Preparation
  • Process – planning, sprint reviews,
  • Release


I approached several contacts who I knew needed some assistance with product development, and discussed what I could offer them. I had an initial meeting with these contacts to discuss the purpose of the product they sought, and who the audience would be. This allowed me to commence some initial planning, to ensure I could deliver a suitable product.

Project Purpose Audience
Factsheets and brochure for dance studio Information: To supply information on important studio requirements include hair, makeup, costuming and eisteddfods Internal: Parents and students of all ages
Website for Kitchen Evolution Advertising: Functional website for local kitchen company that has photos, and other relevant information. External: Potential customers
Newsletter for team Information: standardised template to incorporate required topics for the team, including business and team building aspects (photos, team member of the week etc.) Internal: team only
Business Card Design Promotion: to be used for networking, contains personal contact information External – potential employers
Personal Branding Promotion and advertising: to create a recognisable brand for myself, incorporating an icon, badge, banner, logo, business cards etc. External – potential clients




All of my proposed projects are in the Design stage. I have received agreement from all clients to continue with design and product development and have shown some preliminary design ideas to the clients. There are no firm timeframes attached to these products.

In regards to the internal newsletter for a government department’s team, I have been given a copy of the government style guide to ensure my design meets expectations. This style guide is not for external release and I am unable to supply a link. I have referred to http://scrumreferencecard.com/scrum-reference-card/ for the SCRUM management framework – an alternative to the Waterfall approach.

Sources I have used for these products are:

  • Existing company website and social media accounts
  • Existing company logos and icons
  • Internal style guides
  • Personally developed templates
  • Adobe Photoshop product
  • Adobe creative cloud system


James, M. (2014). Scrum Reference Card | Scrum Reference Card. Scrumreferencecard.com. Retrieved 13 May 2016, from http://scrumreferencecard.com/scrum-reference-card/

Scrum & Agile Basics, Salesforce development methodology. ~ Salesforce Tutorials. (2016). Sfdcsrini.blogspot.com. Retrieved 13 May 2016, from http://sfdcsrini.blogspot.com/2014/10/scrum-agile-basics.html


LO5 // DGD220


The Green Space Strategy project was completed by Jo O’Neill, Debra Lim and myself.

Our initial meeting divided up the tasks for this project into core aspects. This allowed each of us to work to our strengths. The core aspects were:

  • Style Guide
  • Design concepts
  • Stickers
  • Infographic
  • Information Pack
  • Posters and flyers
  • Social Media.

I was responsible for completing the Style Guide, Social Media, Design concept (logo) and contribution towards the information pack.

Debra drafted the project plan that outlined these deliverables, as well as the task methodology. During the project duration, we regularly met and shared our progress, discussing our progress against the deliverables in a sprint review. The Project Plan contained all the information we needed to complete this project to our client’s full satisfaction.

In developing the style guide, I kept a record of each font and colour used, object and paragraph styles, art styles, as well as the outcome from our meeting with the client. Overall, the client was happy for our project group to make the final decisions for the style guide. Our group presented approximately 14 logo designs we emailed to the client to select their preference. The design component was quite quick for our group, due to all of us creating designs, however the client took multiple weeks to make a final decision on their logo preference.  This delay impacted the design deliverables, such as completing the social media icon and banner, resulting in limited opportunities for feedback and revision in the strategy.

To ensure I met my allocated deliverables, I maintained a list of required actions, kept a timesheet, listed the timeframe for completion and expected outcome. The Agile Backlog section in the project plan clearly shows the allocated tasks for each project member.





(Sikorski, 2013)

Colours and their meanings obviously play a large part in designing collateral for clients. Giving the right meaning to a design will also increase the psychological meaning in the design as well as the aesthetic design. This played a large part in designing some of the client work I did this trimester as they all have their company meanings and representation.

For example, the business card I designed for my friend Jamie consists of the colours baby blue, white and a medium grey. These colours represent peace, confidence, freshness, hope, strength of character & maturity (Sikorski, 2013)  which is something that we wanted to represent him as to potential job offers.

Additionally, the colours for the Kitchen Evolution website are red, white, grey, blue and black which overall represents the feelings of style, stability, cleanliness, sophistication and maturity (Sikorski, 2013). This works well as they have an older target audience who expect clean, high quality kitchens for their money.

Finally, in the Green Space project there were a lot of colours representing the colours of nature but also representing the themes of life, growth, safety, goodness & energy (“Color Meanings – Learn about Colors and Symbolism”, 2016). This also helps represent the strategy itself and will help push the method to those who read it.


Cao, J. (2015). 12 colours and the emotions they evoke. Creative Bloq. Retrieved 13 May 2016, from http://www.creativebloq.com/web-design/12-colours-and-emotions-they-evoke-61515112

Color Meanings – Learn about Colors and Symbolism. (2016). Color-Meanings.com. Retrieved 13 May 2016, from http://www.color-meanings.com/

Color Wheel Pro: Color Meaning. (2016). Color-wheel-pro.com. Retrieved 13 May 2016, from http://www.color-wheel-pro.com/color-meaning.html

Sikorski, S. (2013). The Meaning of Colour in Photography. Stefan Sikorski. Retrieved 13 May 2016, from https://stefansikorski.wordpress.com/visual-literacy-secondary-research/the-meaning-of-colour-in-photography/







For the Green Space project it was decided by Deb that we were going to use a combination of Scrum & Agile. We were to complete 5 week-long sprints over the duration of the project. We all had deliverables and had an estimated point sizing for each (Small = 1, Medium =2, Large =3). My combined points for this project was 9. During this project we had mini meetings at the beginning of class to discuss our work so far and what we were going to be working on during the time of class. However, something that we didn’t do that was written in the project plan was us meeting up after each sprint to assess our performance in the sprint and adjust the others accordingly.


For this project the project rolls were as follows:

  • Scrum Master
    • Jo O’Neill
  • Team Members
    • Erica Robert
    • Debra Lim
  • Client
    • Ralph Muhlberger

I was content with being a team member as it allowed me to focus more on the task at hand instead of ensuring everyone was on project – which Jo did a great job at doing.


A large part of our communication was done in person during class time however for any outside concerns we used a Facebook group chat that proved to be effective since we all received notifications for the messages from there. I liked communicating in person as we were able to articulate what we meant better and was able to show examples for questions and inquiries.


Our scheduling was set up in our Agile backlog which was effective as it set us up in a work space that we were able to have a domino effect and complete multiple things one after another. An example of this was when we got the base of the style guide complete and were able to create the logo and therefore work on and complete the rest of the project.




Agile is a project methodology I haven’t used stand alone in a project before. Based off some research the key principals of using agile are:

  • Collaboration
  • Cross functional teams
  • Welcome change
  • Self-organising teams
  • Risk reduction

Agile works by setting out sprints where members collaborate to produce the final product for the client. Sprints are time based and can range from weekly sprints to sprints that last a couple of days. During these sprints there are four types of meetings that can be held:

  • Daily Buzz
    • meeting as a team to discuss what we did yesterday and our plans for today’s work
    • review the targets and identify gaps in the projects and improve them
  • Sprint Planning
    • setting realistic outcomes and planning what will be achieved in upcoming sprints
  • Sprint Showcase
    • team showing what they have completed during the previous sprints
  • Sprint Retrospective
    • Teams reflecting on the project and what went well during the sprint and what didn’t work well

This can be applied to graphic design as the sprints and the meetings work well with keeping the project group and the client in the loop with what is happening each sprint. I wish to use this method next project and I look forward to seeing the outcomes.




  • Computers: MSI GE70 ApachePro Laptop / iMac
  • Camera: CannonEOS 70D


  • Adobe Illustrator CC
  • Adobe InDesign CC
  • Adobe Photoshop CC
  • Adobe Lightroom CC
  • Adobe Creative Cloud File Sharing
  • Macintosh Running System
  • Windows 8 Running System


  • Folders will be put up onto a shared Google Drive folder with sub-folders named like the following:
    • 01 Documentation & Research
    • 02 Mock-Ups
    • 03 InfoGraphic
    • etc.
  • The files needed for those folders will be added in with the name of the item. If anything needed to be changed by another person, that person will download that copy and create the updated version. After this it will be re-named to the date of the change and what type of file it is & then re-uploaded to the same folder.
  • The final versions of all the deliverables will be re-named to their title and moved into the final folders in the shared Green Space folder.


  • All files must be saved at 45 minute intervals whilst being worked on. When not being worked on any finished or working files must be uploaded to a hard drive and the shared google drive folder. Completed print files can also be printed as a way to utilise physical backup if necessary.” – Green Space Project Plan


  • Style Guide
    • A4
    • Landscape
    • 5mm bleed
    • 10mm margin
    • FOGRA39
    • CMYK
  • Info Pack
    • A4
    • Portrait
    • 5mm bleed
    • FOGRA39
    • CMYK
  • Social Media
    • Icon
      • 280px X 280px
      • 20oppi
      • RGB
    • Cover Photo
      • 851px X 315px
      • 200ppi
      • RGB



Re-Drawn Logo

The Wallace Academy is a dance school located in Ipswich. It is run by Marguerite Wallace and has been in business since 1987. I was asked by one of the P&F members to create a brochure to hand out to new parents with all of the information needed for performances.

The brochure is a rough draft currently and I am waiting to have all of the information delivered to me so I can create a final draft ready for presenting. This is something that will be worked on during the holidays and something that should be able to be presented at the beginning of next trimester.