5 C’S OF MARKETING // DGD230

  1. Customer
    1. The needs of the customers through Cosmos Cosmetics is high-quality makeup with clean and clear branding for them to follow. Photography of products and swatches is a must as well as the details of the product stated clearly on the packaging.
  2. Company
    1. The company can manage to provide the customer’s needs through our SWOT analysis

Strengths:
Innovative theme of branding
Themed company has never been done before in cosmetics

Weaknesses:
Difficulties in getting customer loyalty

Opportunities:
Collaborating with other brands/ celebrities for promotion

Threats:
Larger companies copying the pallets & selling them as their own

  1. Competition
    1. The main competition for Cosmos Cosmetics are:
      1. Urban Decay

      2. BH Cosmetics

      3. Zoeva

      4. Kat Von D

      5. Colour Pop

      6. Bobbi Brown

  2. Collaborates 
    1. Cosmos Cosmetics would have a lot of partnerships when it comes to creating the makeup itself as it would be produced in many different countries once the brand is able to go worldwide. Additionally, collaborations with other cosmetics brands is a possibility for cross promotions (e.g. the NARS/Steven Klein pallet).
  3. Context
    1. Political Issues:
      1. Animal testing: Cosmos Cosmetics WILL NOT test on animals ever
    2. Economic Issues:
      1. No issues, creates jobs in the corporate, manufactoring and retial work forces.
    3. Social Impacts:
      1. N/A
    4. Techological Impacts:
      1. N/A
Advertisements
5 C’S OF MARKETING // DGD230

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s